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Brazil Appeal Waxing

Specializing in virtually painless Brazilian waxing.

Does this expression remind you of anyone?

(like you...during your last bikini wax?) 

Do you dread your Brazilian waxing appointments or just avoid them altogether because of the pain involved?

Did you know that painful Brazilian waxing

is entirely unnecessary?

Wouldn't you rather leave your waxing salon looking like this?

Well you can if you go to Brazil Appeal Waxing!

But it's important to know the following...

There are 5 main reasons

why your Brazilian wax is so painful

at other waxing salons:

  1. They're using the wrong type of wax
  2. The esthetician is using improper techniques, has insufficient training, and/or is inexperienced
  3. The wax temperature is too hot
  4. They rush your service (typically 5 - 15 minutes)
  5. There's a lack of confidence by your esthetician

1. The Wrong Type of Wax

There are 3 main types of wax used for a Brazilian bikini waxing:

  1. Strip wax (also known as soft wax) which is used with either a flimsy cream colored cloth called muslin or a sturdier white strip called pellon;
  2. Hard wax which is stripless and is used with or without an oil barrier;
  3. Sugar wax (sugaring) which is a mixture of lemon, sugar, water, and honey.

Most salons, spas, and waxing establishments use strip wax. The problem with using strip wax in the delicate bikini area is that it hurts like x&#o*!!!!!! Did you ever feel like your labia was ripped off only to be left in the trash can along with the discarded wax and strips?

Hard wax is generally less painful and provides a more pleasant experience, but only if the right type of hard wax and an oil barrier is used along with the proper technique.  Sugar wax is applied as a paste and is flicked off with the hair in a continuous motion, however, this means that your waxer cannot apply pressure (which lessens the pain) so...yeah...sugaring hurts!

So why don't salons & spas use hard wax for the delicate bikini, underarm, and facial areas? Cost is the main reason. Strip wax is far less expensive to purchase for salon & spa owners and lasts longer than hard wax because not as much product is needed.

Time is the second reason. Strip wax is a faster method to use vs. hard wax because with strip wax you just apply, place a strip over the wax, rub, and rip. With hard wax you need to wait for each section to dry before you can remove it. So you can see why strip wax is very attractive to many salons & spas because if it takes less time to wax a client using strip wax than hard wax they can book more clients and make more money despite your service being more painful.

At Brazil Appeal Waxing™ your comfort is our number #1 priority. We use the best hard waxing system in the world to ensure a thorough and virtually painless Brazilian bikini wax. We also use this wax system on other delicate areas such as the face and underarms. We use a high quality and less painful strip wax with sturdy pellon for larger areas such as legs, arms, and backs.

2. Improper Technique & Insufficient Training

Another reason your Brazilian bikini wax may hurt is because your esthetician is using an improper technique and/or is inexperienced. In addition to using a high quality wax system, there needs to be certain techniques used by your esthetician to ensure a virtually painless treatment. At Brazil Appeal Waxing™ our waxing specialist has over 23 years of Brazilian waxing experience and has perfected the proper waxing techniques needed to give you a virtually painless Brazilian bikini waxing service.

3. Wax Temperature is Too Hot

Many estheticians who use strip wax in the delicate bikini and facial areas often have trouble getting the wax temperature just right...often times it gets too hot burning the client in the process. We're not talking about a first-degree sunburn here, we're talking about a second-degree burn which involves lifting of the skin, scabbing, and/or scarring. This is just one more reason why strip wax shouldn't be used in the delicate bikini, facial or underarm areas. All waxes should be applied warm and never hot. At Brazil Appeal Waxing™, our hard and strip waxes are applied warm to your skin.

4. Rushed Service

How many of you have experienced a Brazilian bikini wax done at breakneck speed (typically 5 - 15 minutes) which made you feel like you were on a waxing assembly-line from hell? Well, you were. Many waxing salons & spas only allocate up to 15 minutes for their Brazilian bikini waxing service. This is done primarily for one main reason: To make more money for the salon, spa owner, or esthetician.

Unfortunately, this often comes at the physical and emotional expense of the client...which is you. They will lure you in with attractively low prices (typically $40 - $60) for a 15 minute service and book you as 1 of 4 clients each hour. 10 minutes is usually the actual treatment time and 5 of those 15 minutes are used for the client to undress and redress and for the esthetician to prep the room for the next client who is probably in the waiting room with a dozen other clients.

But wait! There's more. Before you leave, they will try to convince you that you need to come back every 3 weeks to get waxed again...even if your hair is not long enough! Sorry to blow the whistle on other waxing establishments, but this is just another shameless tactic that many salons, spas, and estheticians tell their clients just so that they can make more money at your (painful) expense.

At Brazil Appeal Waxing™, we put our client's comfort as the number #1 priority and not dollars. We take approximately 30 - 60 minutes to give you a proper and virtually painless Brazilian bikini wax in an exceptionally clean and sanitary treatment room. When you arrive you will be given a pre-wax consultation and following your service, a post-wax consultation.

And, unlike many of our competitors, we don't rebook Brazilian waxing clients every 3 weeks. Individual hair growth is dependent on many factors such as genetics, ethnicity, medical conditions, and medications just to name a few. For new clients, we tell them to monitor their hair growth to determine how fast it grows. For best results and to ensure a virtually painless treatment, we recommend the hair down south to be at least 1/2 inch long. For some, this could take 4 weeks and for others up to 8 weeks. Please note that we can wax you at 1/4" long, however, you may experience more discomfort as your hair is not long enough for the wax to grip properly.

5. Lack of Confidence

Successful waxing is an art form and it requires several factors in which to have a good waxing result that's also virtually pain-free. If your waxer is not confident in their skills, they will hesitate when pulling off the wax or go too slow and it will hurt! At Brazil Appeal Waxing™, your waxing specialist has the confidence, skill, and background plus 23 years of waxing experience necessary to provide you with a professional, thorough, sanitary, and virtually painless Brazilian waxing service. We also offer other waxing services that are painless as well. Remember, good waxers are hard to find and you get what you pay for so try Brazil Appeal Waxing™ because we believe you'll be thrilled after your treatment!

Another satisfied customer.

Brazil Appeal Waxing

7710 Balboa Ave.

Suite 218-A (2nd floor)

San Diego, CA 92111

[email protected]

(858) 663-6101